January 2025
Our client, a European Hotel chain, sollicited INFINITY consulting to set up a Learning trip with authentic local immersion to Lyon.
We elevated their visit to the SIRHA tradeshow with a bold, experiential twist. They notably asked us to find out-of-the-box accommodation options – not just hotels – to give participants a feel of local Lyon.
Over 3 days, the 30 participants got to learn about innovation in the F&B sector and connected with industry peers at the show. Each evening, they experienced Lyon through a different lens as we created dining experiences in unconventional but locally rooted venues. To complete the immersion, accommodations were anything but ordinary: private villas and historic manors offered a genuine character-filled alternative to traditional hotels.
The trip did more than educate: it energised the team and reinforced cohesion, boosted performance and fostered a creative outlook.
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